CBD is a natural compound that can be added to tinctures, edible products like gummies and oils as well as body care items like lotions. It can be used for a range of conditions including anxiety, pain and sleep disorders. It is also being touted as a possible cancer preventative. CBD has been shown to interact with receptors of the endocannabinoid system (ECS), which is involved in several bodily functions, from pain control and appetite regulation to mood and memory.
Many CBD users are first-time buyers and may be unsure about which product will work best for them. This could mean they are looking for something to relieve pain or reduce anxiety or even boost energy. Design your on-site navigation to help guide these new customers through the buying process. You can do this by creating descriptive product categories, organizing by consumption methods and cannabinoid content.
Reputable CBD brands are often very proud of their hemp cultivation and manufacturing processes. If a company isn’t able to provide details on their production, it may be worth searching elsewhere.
Selling CBD online comes with a steep learning curve, particularly for those who ship products internationally. Sisters of the Valley experienced this when their Etsy store was closed in 2016. They had to learn quickly how to navigate shipping restrictions, which vary by country and credit card processors. They have since shifted to two storefronts that engage both U.S. and international buyers, and are now a leader in CBD products that are made locally and responsibly. cbd online