Known for its minimalist makeup, Merit Beauty is beloved by celebrities and everyday women alike. The line-up boasts a hint of 1970s elegance, with a sleek, pared back aesthetic that’s totally modern. What makes the brand even more alluring is that it’s fully age inclusive – unlike many brands that mould themselves to meet Gen Z or Millennial needs, Merit is a champion of a ‘no makeup makeup’ style that looks stunning at any age.
With an emphasis on’responsible luxury,’ the brand offers products that are good for your body, skin and planet. Their well-edited makeup kits are perfect for a five-minute routine that will allow you to look like you – just enhanced.
The brand is EU compliant and partnered with Hollywood aesthetician Biba de Sousa, who publishes a ‘no-list’ of ingredients to avoid. They also avoid harmful chemicals, including parabens, phthalates, synthetic fragrance and sulfates. Their formulas are enriched with good-for-skin oils and antioxidants, and contain no fillers or chemical sunscreens.
The makeup range includes a luminous highlighter that ‘gives you a natural glow in a pinch,’ a tinted lip oil that moisturizes and provides a high-shine finish, a creamy eyeshadow that can be built up for classic neutral eyeshadow or blended with darker browns and blues, as well as a full-coverage foundation infused with sea daffodil extract to diminish dark spots and pigmentation. All of the products are packaged in reusable and recyclable materials (including the free signature bag) and are cruelty-free, vegan, and Leaping Bunny certified. Merit Beauty Reviews